Envisage Copywriting
Work
Every client I help is different. What you see is not always what you get. I never judge a book by its cover. That’s why I get to the nitty-gritty of your goals and expectations.
How I work
The bare (bones) strategy
01
Brief
What you require and your objective
02
Action
What I do
03
Result
The final outcome
04
Evaluate
Stats and figures
Recent projects
Case studies
Ana Laundromat
Brand-new laundrette in Aberdeen
Ana Laundromat — Website and Brand Development
Brief
Owner Aziz and business partner Aryean approached Envisage Copywriting with only a desire for online visibility. The challenge: to create a brand story that builds client confidence and encourages the student population and businesses in Aberdeen to choose Ana.
Action
The visual identity was refined to create a cool user experience, with an emphasis on blue tones and typography for a fun ‘floaty feel’. A clear brand story was developed, and the slogan ‘Aberdeen’s Blue Laundrette’ was created to capture its uniqueness with dedicated pages for students and businesses. Interactive pricing icons and structure with bubble animations bring the brand to life.
Result
Following the launch, Ana Laundromat have positioned themselves as one of Aberdeen’s best laundrettes, strengthening their reputation.
Evaluate
As the business grows, the website continues to boost brand exposure, earning positive comments from website visitors and laundrette customers alike.
Coastal Aesthetics
Stunning professional aesthetics boutique in the heart of the Highlands.
Coastal Aesthetics — Full Brand Overhaul
Brief
Coastal Aesthetics owner Lindsay approached Envisage Copywriting with only a name, logo and Squarespace site. The challenge was to create a brand story that built client confidence and encouraged website bookings for aesthetics treatments.
Action
The visual identity was refined to create a calm user experience, with light blue tones and considered typography chosen to reflect trust. A clear brand story was developed, and the slogan ‘THE SECRET IS TO KEEP OTHERS GUESSING’ was created to capture subtlety and client confidentiality.
Result
Following the launch, Coastal Aesthetics achieved a 112% increase in its client base, strengthening its reputation as a leading aesthetics practitioner in the Highlands.
Evaluate
As the business grows, the website has evolved alongside Lindsay’s expanding skillset with new services and tailored updates to keep the client experience fresh and aligned with the brand.
ADC Trade
Multi-trade specialist in Aberdeen.
ADC Trade — Multi-Trade Digital Strategy
Brief
ADC Trade needed a complete digital overhaul in Aberdeen to stand out across multiple trade sectors.
Action
Designed a complete site with service pages and optimised local-search conversion funnels, and drafted compelling value propositions.
Result
Inbound quote requests doubled within three months of launch.
Evaluate
Ongoing tracking ensures continuous conversion rate optimisation as local market demand shifts.
APSN
Global supplier of netting solutions in Aberdeen.
APSN — Global Netting Solutions
Brief
Global netting supplier APSN required advanced technical copywriting and product catalogue restructuring.
Action
Implemented precise industry terminology, streamlined user navigation paths, and built robust B2B messaging frameworks.
Result
Significantly improved user retention and international enquiry conversion metrics.
Evaluate
The catalogue framework scales effortlessly as new industrial product lines are introduced globally.